I thought it seemed throwaway at first, even annoying – certainly annoying – until I realised that these were its lasting qualities. In a pop world about to succumb, yet again, to some insultingly dreary X Factor pap, we should hold platinum-plated Gwen to our hearts and, for once, thank the Lord for Akon.
Most importantly, this is a record that Junior loves like a brother (or sister – she changes her preference every day) and gets palpably excited about whenever she hears the opening clanging chords. This time, she punched the air with her fists, sang along to the obvious bits and even attempted the tongue-twisting bits, and stood in front of the right hand speaker for the duration.
So if you don’t understand the song, find a youth that does. I gather that it’s effortless pop gold.