Frankly, I think I’ve written enough about Girls Aloud. I love them, Junior loves them, we all have a mad dance-off. I look ridiculous and Junior looks as if she could oust anyone who’s not pulling their weight.

‘Love Machine’ is a fairly straightforward beat group pastiche, that batters its ho-hum roots with manic enthusiasm, barmy lyrics and those excellent “oh”s. And Cheryl doing the claws.

Let’s go, eskimo: