For all my efforts, Junior doesn’t quite have the weight of cultural history on her small shoulders, so true innovation won’t astonish her just yet. To her, ‘Get Ur Freak On’ has a slinky groove that makes those unburdened shoulders shimmy, but – as far as artistic impact goes – it faces tough competition from the Rice Krispies.
So, what makes ‘Get Ur Freak On’ so great? Is it the much-imitated-but-then-truly-original bhangra shake turning hip-hop inside out? Is it Timbaland’s beats cutting up sharp enough to slice through Run-D.M.C.’s gold chains? Is it the punctuating “holla”s that stop the record stone dead to let you catch a breather before the nagging resumes at twice the power? Is it hindsight – or even prescience – that Missy and Timbaland have reached their creative peak here and all that’s left are old skool retreads and a steady stream of career revivals for Furtado, Ciccone and whoever’s next? Is it the “hach-TOO” flying in your face? Is it the pie-eyed mix of vocal tics and screams rubbing up against punishing techno twangs that makes you think you’ve stepped into some sci-fi jungle nightmare, shortly before you realise you actually have?