Or Damon’s brave devotional country and western mantra folly. If nothing else, it makes babies rock slowly back and forth, wailing along here and there. Mind you, by the seventh minute, Junior was on her belly pulling herself over to the coffee table to upset all the Sunday papers. Whatever it takes to block out Graham Coxon’s whiny, reedy voice.

I loved this song for a week or two. Albarn’s singing was shocking on Top Of The Pops, but I thought we had a new Kumbaya hippy dippy campfire classic. Yes, of course we needed one. Its appeal waned all too quickly, and by the time everyone saw that cute little milk carton haring about it was completely forgotten. Aw, bless that little milk carton.

‘Tender’ sounds ok today. Moving off-topic, there are FIVE American female soloists to come in the next 16. A special, unspecified, possibly fictional prize to anyone who can guess them.