And here’s B herself, who made the halfwit’s decision to release a double album in 2008 showing both sides of her personality. One, presumably, is the real Beyoncé – a girl who likes nothing better than to flex her vocal chords on a stack of lachrymose ballads, seemingly bent on reducing our braincells to so much grey sludge – while the other is the much-trumpeted Sasha Fierce. Ol’ Sasha’s a bit more fun than real B, happier to bump and grind her way through some r’n’b floorfillers, waggling those intimidating thighs, but even she has nothing to challenge the dazzling B’Day, Beyoncé’s storming 2006 triumph. All in all, a schizo misfire.

The maudlin, bitter ‘If I Were A Boy’ is of course one of those “real me” ballads, and one of the better ones too. It’s heartfelt country-soul that should really be crooned by the likes of LeAnn Rimes, but Beyoncé makes a decent fist, elevating a fairly ordinary song to something closer to special simply by the power of her lungs and emotional heft. Obviously, we chaps got all miffed at the outrageous suggestion that we never listen to the missus and just want to have a beer with the lads and… ah, ok.

Junior had a gander at the sleeve, keen to know who was claiming to champion her interests. She was quiet, so I fired a few questions: “Do you like it?” met with a modest nod; the more searching “What would you do if you were a boy?” got her thinking. Then the answer: “Run.”