[19] Sigrid, ‘Don’t Kill My Vibe’


“It’s strong,” says Junior 1, contrasting it with ‘Don’t Delete The Kisses’. “I can tell the purpose.” Junior 3 praises “the beat” but Junior 2 doesn’t like it “that much”.

I thought they’d lap Sigrid, barely their senior, right up. A week later they’re among the half-dozen viewers watching her on Sounds Like Friday Night, the BBC’s latest why-in-Hades-don’t-they-just-bring-back-Top-Of-The-Pops flagship music show, and seem more into her, but by then the Blu Tack’s stuck fast. Still, it’s a powerful, defiant anthem delivering a boot to the teeth of any rockists underestimating a young pop star. Assuming her red/white colour scheme’s an ironic dig at Jack White, that is.

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