It takes a newly minted three-year-old to join the dots. “Do you like this song?” I ask, witheringly original to the last. Junior nods and adds, “Umbrella-ella-ella-ay-ay-ay”. She’s right, and who knew? Nelly and Rihanna share that nasal, under-sung quality, a style that a decent vocal coach would prise out of you if you weren’t too busy selling oodles of records.

‘I’m Like A Bird’ soars as it should and peels back those horror flashbacks of a time when it was so omnipresent it might as well have been a radio jingle. “Iiiii’m, like, a bird – I’m Jo Whiley!”

Everlasting pop that you needn’t hear again.