It sounds like a million other songs, I’m certain, but I can’t place a single one. The Christmas party hangover can’t help here, although I think the infectiousness of the song dismisses most comparisons. And I wouldn’t want to devalue it in any way, lest I incur the wrath of Mutya. You wouldn’t mess. No wonder the addressee in the lyric is a touch nervous about making a move. 

Junior gives it a muted reaction, perhaps because she sees enough music TV to get Sugababes fatigue. She’s no longer prudish about seeing once-sensible young misses writhing about in their smalls in lifts. It’s a shame to become so jaded at such a tender age.

Keisha, Heidi and Princess Mutya find this pop lark a breeze. Cracking singles are turned out every year, and they maintain some sort of “cred” with as little effort. Bravo. And even if the tune itself doesn’t float your boat, they’ll reel us all in with “my sexy ass has got him in the new dimension”. It means nothing, sounds great, and it’s a sweet line for mum and dad to sing to their baby daughter. Right?

Right.