Like a typical Duranie of the period, Junior was indifferent to this. There was a brief slapping of the thighs at the start, yet attention soon turned to the socks. So, what made the fans desert in their droves? I don’t think it’s a bad record even now, but it was the first to miss the Top 10 in years. Maybe it’s because it had an almost intelligible lyric.

Arcadia and the Power Station diluted the fanbase and the preceding single ‘Notorious’ scraped to No.7 on comeback power alone. A-ha had nicked the girls and the CD age had come and populated the chart’s upper reaches with the more ‘serious’ artists. The biggest bands in the country were now Dire Straits and U2. Duran Duran’s fabled mix of the Sex Pistols and Chic – without the Sex Pistols and the disco joy – wasn’t cutting the ice.

So, Simon, we’ve explained the reason for this strange behaviour. Perhaps you shouldn’t have allowed all those Taylors to jump ship, and then replaced them with AMERICANS.