Now, I bow to no man in my devotion to all things synthy/plonky/tinny, but aren’t La Roux a step too far? Isn’t theirs a slavish fixation on 1981 electrobop, right down to the hairsprayed-within-an-inch quiff? Isn’t it all an unseemly retread? No!

Hmmm. Yes. Maybe. But it doesn’t matter when it’s done with this much panache, with this many hooks, with a singer possessed of just the right amount of pouty glower to slip seamlessly into Ultravox. June Ackland’s daughter Elly Jackson is doing a marvellous job rubbing everyone up the wrong way – well, rubbing interviewers up the wrong way, while the public falls for her in swoony droves – and that’s how we like our pop stars. OK, that’s how we like some of our pop stars. More than a handful of Mark E Smiths is too much of a good thing.

Anyway, let’s take opinions from a cross-section of the kids.  Junior pouts like a common Elly and says she doesn’t like ‘In For The Kill’. Is it the auditory challenge of Jackson’s high-pitched trill? No, she just wants to watch Milkshake. Different response from Junior 2 – let’s call her A-Trak – who bodypops in her highchair with all the glee that Junior’s pouted out.

La Roux, then: big with the kids unless Peppa Pig’s on.

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