Top of the world, ma. Williams was at that point where he could release a fart and it’d waft merrily to No.1; somewhat like ‘Faith’-era George Michael, except ‘Faith’ stalled at No.2. But you get the drift. ‘Rock DJ’ is no mere emission – it’s a cocky summing-up of our man’s place in the world at the turn of the century, and yes, that place is somewhere beneath a heap of writhing groupies. A punishing bassline, lyrics that sound as if they were thrown together while he was at the bottom of that pile, rapping that would make even the great John Barnes wince – it all adds up to a will-this-do? that certainly does.

Junior says: Of the single sleeve, “It looks like sausages.” OK. No real comment on the song, but she and her sister danced around in circles, like Robbie but without the tiger pants.

Best bit: Yes. All a bit downhill for the lad after this.