[18] Uffie featuring Pharrell, ‘ADD SUV’

Uffie

I don’t know if the joke’s on them or us or the sucker MCs, but this makes me laugh anyway. Pharrell, with half an eye on Uffie’s “ghetto ass”, is like Roadrunner at a Haribo party, bouncing off the sonic walls and generally making a hepped-up berk of himself – “Wait a minute, what I say I gotta do again?” Of course this is meant to be a dig at ADD bling merchants, and we can all get behind that, but… but… It’s gone.

Uffie should be a hit around here, but Junior just shrugs and says, “My LeapPad’s running out.” Perhaps her attention’s slightly deficit too. Uffie should be a hit around everywhere, because she has a great care-less voice, a team of cracking French zonk-disco cohorts (Feadz, Mirwais, Mr Oizo etc), a few tunes, the looks and the looks-cool. But she took four years to make an album and along came Ke$ha to do it more obviously.